Salvation Army TV

Challenge
How do you convince people to donate to a good cause in the wake of Hurricane Katrina’s donation scams?

Agency
Crash ‘n’ Sues

Role(s)
Copywriter.

Fun Fact
Crash ‘n’ Sues, a video production house in Minneapolis, created a cool animation for The Salvation Army. The only problem was, no voiceover to explain the point of the animation. So I put words to already animated images to connect the dots and voila!