Challenge
What’s the best way to position a low-resolution digital camera with an on-board printer from a dinosaur brand?
Unique Selling Proposition
Only digital camera with on-board printer.
Agency
Pocket Knife
Role(s)
Account Manager, Creative Director, Copywriter.
Fun Fact
We conducted extensive research, completed an in-depth creative strategy and executed three brand essence pieces and 3 multi-media campaigns in less than 4 weeks.