Play It Forward Adventures

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Challenge
How do you quickly and easily explain what Play It Forward Adventures does to active outdoor enthusiasts who like to travel and enjoy helping others?

Unique Selling Proposition
Play It Forward combines active outdoor adventure abroad with humanitarian efforts in a way that allows people to have fun and challenge themselves while giving back to others.

Agency
Pocket Knife

Role(s)
Account Manager, Creative Director, Copywriter.

Fun Fact
I used to work with Jodi Nelson, owner of Play It Forward Adventures, at Best Buy.