Challenge
How do you convince active outdoor enthusiasts such as paintballers, hikers, bikers, campers, anglers and hunters to buy their stuff from a military surplus store rather than large corporate outdoor retailers like Gander Mountain?
Agency
Pocket Knife
Role(s)
Strategist, Account Manager, Creative Director, Copywriter, Print Producer.
Fun Fact
The client wanted to do three ads/signs. I presented 7. They decided to produce all of them.